Online Retail Strategy

Reinvented

A word from the co-founder

Nigel Price

Career

With a remarkable +15-year track record in the digital space, I have been empowering businesses of all sizes to unlock their true potential. Drawing on my extensive experience as the former head of Ecommerce for Big Brown Box one of Australia’s first Electrical Retail Online Store, Co-Founder of Click Frenzy, the largest online sales event in the history of retail, and the Head of E-Commerce for Bing Lee for over a decade.

Why I started digital discovery group

Far from being a typical digital marketing agency, the rapid advancements in AI and ML have ushered in a new era of learning that makes it uncertain when full marketing automation will become a reality. The emergence of Google, OpenAI, and various tools is already paving the way for this transformation.

Leverage

I understand that not every business is fortunate enough to have a large digital team at their disposal. In today's challenging economic climate, I realised that many businesses could benefit from my expertise and experience to propel their operations to new heights. Recognising the uniqueness of each business is a crucial part of this endeavour, yet it is common for most businesses to overlook shared challenges.

Anonymous

My objective is to extend my services to businesses of all sizes, helping them leverage my past experiences in the digital realm. Whether it's dealing with multi-million dollar budgets as a Large Enterprise or nurturing home-based startups, I possess the adaptability and problem-solving skills necessary to drive your online growth. With a background in the retail industry, I truly comprehend the significance of maintaining confidentiality when it comes to your digital strategies.

Agnostic

I provide a personalised approach tailored to your specific needs and objectives. Through close collaboration, we will work together to develop a customised plan that seamlessly aligns with your goals, whether they are straightforward or intricate in nature.

Proven results

With a wealth of knowledge across various retail industries, backed by a proven ability to deliver exceptional results. I turned Bing Lee's Online Store into the largest in the business with revenue in excess of one hundred million dollars.

Follow on LinkedIn

- Unified eCommerce
- Retail & Technology Strategy
- Digital Marketing
- Growth Strategies
- Multichannel Strategy
- User Experience Strategy
- ERP Procurement & Implementation
- CRM and CDP Procurement & Implementation
- Digital Transformation
Bing Lee Digital Transformation
- Project managed and Implemented
- Unified Commerce using Micro-services Architecture and API Strategy
- Open source, PWA and Headless design principles
- Site Relaunch
- Magento design and implementation, Open source PWA
Click Frenzy
- Non-Executive director
- Platform re-designed and scalability implementation, content direction and overall strategy
- 2016 – Best Execution Dyson Global
- 2013 – WINNER – Online Retail Industry Awards - Best Site Optimisation and Design
- 2010 – WINNER – Online Retail Industry Awards, Best Site Design
- 2007 – WINNER – Netguide Web Awards, Best SME Website

→ Make an Appointment

Let's talk!

My passion lies in helping businesses thrive in the online realm. With my unwavering dedication and expertise, get ready to propel your business to new heights. I am committed to your success every step of the way, ensuring that we achieve the desired outcomes together. To kickstart our journey, I invite you to book a free consultation today. During this session, we will explore how I can help you unlock your business's full potential and discuss the tailored strategies that will drive your online success. Whether you are looking to boost your online presence, increase sales, or enhance customer engagement, I am here to guide you and provide the expertise needed to achieve outstanding results. Don't let your business settle for mediocrity in the digital world. Let's work together to unleash its true potential.

Related links → Discovery Podcast | Make an Appointment

Are you a Digital Agency, Consultant or Solution Provider seeking a review of your products and services?

We invite you to get in touch with us! We are eager to have a conversation about our mission and how we can offer ongoing assistance to the retail industry in Australia during these challenging post-COVID economic times. Join our group and let's explore the possibilities together.

Related Links → Digital Discovery Group on Linkedin

Co-Founder Nigel’s Industry Recommendations

"Exceptional knowledge in technology"

Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.
Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence
"Always a few steps ahead"

“If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”
Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor
"one of Australia's leading eCommerce practitioners..."

“Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”
Ryuji Uematsu - Founder & Managing Director at Rysen
"very much a thought leader in his industry"

Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.
Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay
"unrivalled knowledge in eCommerce and unified commerce"

“Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”
Tim McDonnell - Head of Sales AU/NZ - Adyen
"a strong leader and a great asset to any business"

“Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”
Yeshim Sumaktas - Brand Manager, Woolworths Food Company
"A great advocate for the partners he works with..."

“Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”
Lincoln Dundas - General Manager, Global Strategic Partnerships at optty
"a no-nonsense approach to "get things done".

“Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”
Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up