Our Expertise

Discover your “Why” & Reinvent your Business Today

Our expertise

We offer a free, no-obligation 15-minute consultation to discuss your specific needs and how we can help you grow your business. During this consultation, we will learn more about your business and goals, and we will share our insights and recommendations. We will also answer any questions you have.

Related article → Website Basics | More Blog Articles

Web Design & Development

We specialise in creating visually appealing and user-friendly websites that reflect your brand identity. We work closely with you to understand your requirements and deliver a website that not only looks great but also functions seamlessly. From designing the layout and selecting the right colour schemes to developing interactive features and ensuring responsive design, we handle all aspects of website design and development.

E-commerce Excellence, Delivered.

In the booming era of online shopping, standing out is not just a desire—it’s a necessity. We don’t just help you switch to digital; we make sure you thrive in it. From setting up your online store to scaling it to new heights, we are your e-commerce partners every step of the way.

Beyond Transactions: Creating E-commerce Memories

Every click, every scroll, every purchase—each is an opportunity to leave an impression. We understand that e-commerce is not just about selling; it’s about the experience. In a digital age flooded with choices, let us help you stand out by delivering unparalleled online customer journeys.

The Future of E-commerce is Experience-Driven

Don’t just be another online store. Be an experience. Partner with Digital Discovery Group and redefine what it means to shop online.

Why Trust Us With Your E-commerce Needs?

→ Proven Expertise: With a proven track record in e-commerce excellence, we've been the backbone behind numerous successful online stores.

→ End-to-End Solutions: From product listings to payment gateways, we handle it all. Consider us your one-stop e-commerce solution.

→ Commitment-Free Consultation: Curious about our services? Reach out and get a feel of our approach without any obligations.

Our E-commerce Services

→ Store Setup – Launch your online store with ease. We handle design, functionality, and everything in between.

→ Product Management – Showcase your products in the best light with professional photos, descriptions, and inventory management.

→ Payment & Checkout Solutions – Smooth and secure. We integrate the best payment gateways for your store.

→ Marketing & SEO – Drive organic traffic, increase sales, and elevate your brand visibility in search engines.

→ Customer Support Integration – Make your customer experience memorable with efficient support tools and chatbots.

→ Data Analytics – Understand your audience, track sales, and optimise for growth with powerful analytical tools.

Transforming Touchpoints: Define the Customer Experience

→ UX/UI Design – Intuitive designs that guide and delight users, turning visitors into loyal customers.

→ Personalised Experiences – Tailored product recommendations, bespoke content, and dynamic user interfaces that resonate with individual users.

→ Feedback Loops – Implementing review systems and feedback mechanisms to constantly refine and perfect the user journey.

→ Seamless Checkout – Reducing cart abandonment with frictionless checkout processes and multiple payment options.

→ Post-Purchase Engagement – Crafting post-sale communications that reinforce brand loyalty and encourage repeat purchases.

→ Accessibility & Inclusivity – Ensuring your online store is accessible to everyone, enhancing usability and reach.

Google My Business

Enhance your online presence and improve your local search visibility with our Google business listing services. We optimise your Google My Business profile, ensuring that your business information is accurate, complete, and up-to-date. By managing customer reviews, adding photos and videos, and utilising relevant keywords, we help your business stand out in local search results. With a well-optimised Google business listing, you can attract more customers and drive traffic to your website.

Social Media

Harness the power of social media to engage with your target audience and build brand awareness. Our social media services include creating and managing accounts on popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. We develop effective social media strategies tailored to your business objectives, curate engaging content, and interact with your followers to foster meaningful connections. By leveraging social media marketing, we help you expand your reach, drive website traffic, and generate leads.

Digital transformation

Where to start?

Digital transformation may seem overwhelming, but rest assured, we're here to support you throughout the entire process. Whether it's working closely with you or your team, we'll create a tailored plan that aligns with your business goals and budget.

Throughout my career, I have collaborated with a multitude of partners to revolutionise stagnant businesses trapped in outdated practices, facilitating their transition towards contemporary business processes and enhanced customer experiences.

It all starts with a vision and strategy, the accessing the current capabilities. With customer emerging paths a part of the ethos to outstanding customers experiences.

Desired paths

In today's dynamic and rapidly evolving digital landscape, businesses must recognise the importance of regularly assessing and realigning their digital strategies to ensure successful engagement and customer satisfaction. By staying attuned to the ever-changing needs and preferences of valued customers, organisations can provide relevant and valuable experiences that foster long-term relationships and drive business growth.

Related Article →  Desired Digital Paths

“In 2022 as part of a large scale modernisation project, I was responsible for launching the digital transformation project for Bing Lee Electrics with a goal of Unified Commerce, light years ahead of its nearest competitors.”
— Nigel Price - Co Founder Digital Discovery Group

    • Identify the objectives and desired outcomes of the digital transformation.

    • Align the transformation with the overall business strategy.

    • Evaluate existing technology infrastructure, systems, and processes.

    • Identify strengths, weaknesses, and areas for improvement.

    • Encourage a mindset shift towards embracing technology and digital innovation.

    • Promote collaboration, knowledge sharing, and continuous learning.

    • Understand customer expectations and preferences.

    • Implement digital solutions to deliver personalised and seamless experiences.

    • Identify areas for automation and streamlining of processes.

    • Implement tools and technologies to improve efficiency and productivity.

    • Collect and analyse data to gain actionable insights.

    • Use analytics to drive informed decision-making and identify new opportunities.

    • Stay updated on the latest trends and technologies relevant to the business.

    • Explore the potential of technologies like artificial intelligence, Internet of Things (IoT), blockchain, etc

    • Foster partnerships with technology vendors, startups, and industry experts.

    • Collaborate to leverage expertise, access new technologies, and drive innovation.

Co-Founder Nigel’s Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up