Help/FAQ

Absolutely! We specialise in providing comprehensive digital advisory services to help individuals and businesses establish a strong online presence.

We understand that starting a website can be overwhelming, but we're here to guide you every step of the way.

For some key points to consider when starting your website.

Related article → Website Basics Blog

A: There are several ways customers can find your business online. Learn more about some common methods used to raise awareness and target your audience.

Related article → Basics of Online Advertising

Yes, we can help take your business to the next level. While you already have a digital team in place, our expertise and experience can complement their efforts and bring about significant growth and success for your business.

We specialise in providing comprehensive digital strategies and solutions tailored to the unique needs and goals of your company. Firstly, we will conduct a thorough analysis of your current digital presence, including your website, social media platforms, and online marketing efforts. This will allow us to identify areas of improvement and develop a customised roadmap for enhancing your online visibility and customer engagement.

Related article → Digital Solutions

We will work closely with your existing digital team to implement advanced techniques in search engine optimisation (SEO), content marketing, and social media management. Or help find an agency that can. Then help optimise your website's strategy, structure and content to improve its search engine ranking, ensuring that your business stands out among competitors.

Furthermore, we will develop a targeted digital advertising strategy to maximise your online reach and attract relevant traffic to your website. By leveraging data analytics and market research, we can identify your target audience and create compelling ad campaigns across various platforms to generate leads and increase conversions.

Related article → Digital Advisory Service

In addition, we will provide guidance on utilising emerging technologies such as artificial intelligence and machine learning to streamline your business operations and enhance customer experiences. These technologies can automate repetitive tasks, personalise marketing campaigns, and improve customer support, ultimately boosting efficiency and customer satisfaction.

Our team will also monitor key performance indicators (KPIs) and provide regular reports to track the progress of our digital initiatives. This will allow us to identify what's working and make data-driven adjustments to ensure optimal results.

Related article → Desired Digital Paths

By collaborating with your existing digital team, we aim to create a synergistic partnership that leverages our expertise to amplify the efforts already in place. Together, we can propel your business forward, increase brand awareness, attract a larger customer base, and ultimately achieve your desired goals.

To attract more customers on Facebook or social media platforms, you can employ several strategies to increase your visibility and engagement. Here are some effective ways to get more customers on social media:

Develop a Strong Social Media Strategy

Start by defining your goals and target audience. Determine the platforms that align with your business objectives and focus on those. Each platform has its own strengths and user demographics, so tailor your content and approach accordingly.

Create Engaging Content

Produce high-quality and valuable content that resonates with your target audience. Use a mix of text, images, videos, infographics, and other interactive formats to keep your audience engaged. Share relevant industry news, educational content, behind-the-scenes glimpses, user-generated content, and promotions.

Consistency and Frequency

Regularly update your social media accounts with fresh content. Aim for a consistent posting schedule to stay top of mind for your followers. However, ensure that your content maintains quality over quantity.

Utilise Visuals and Videos

Visual content tends to perform well on social media. Use eye-catching visuals, including images, GIFs, and videos, to capture the attention of your audience. Videos are especially effective for storytelling and showcasing your products or services.

Engage with Your Audience

Social media is all about building connections and engaging with your audience. Respond to comments, messages, and reviews promptly. Ask questions, encourage discussions, and seek feedback. Engaging with your audience builds trust and loyalty.

Leverage Influencer Marketing

Collaborate with influential individuals or micro-influencers in your industry who have a significant following on social media. They can promote your products or services to their audience, increasing your reach and credibility.

Run Contests and Giveaways Organise contests, sweepstakes, or giveaways to encourage user participation and increase brand awareness. Request users to share, like, or comment on your content to enter. This helps expand your reach as participants share your content with their network.

Paid Advertising

Consider using paid advertising options provided by social media platforms. Platforms like Facebook offer highly targeted advertising options that allow you to reach specific demographics and interests relevant to your business. Invest in strategic advertising campaigns to boost your visibility and attract more customers.

Collaborate with Complementary Businesses

Look for opportunities to collaborate with other businesses that complement your offerings. Cross-promote each other on social media, share each other's content, or co-host events to tap into each other's customer base.

Monitor Analytics and Refine Strategy

Regularly review the performance of your social media efforts using analytics tools provided by the platforms or third-party tools. Analyze the engagement, reach, and conversions to gain insights into what works best for your audience. Refine your strategy based on these insights.

In Summary

Remember, building a strong social media presence takes time and effort. Be patient, adapt to the changing trends, and continuously refine your approach to achieve long-term success in attracting more customers on social media.

Related article → Find your business online

To set up your business location on Google Maps, follow these steps:

Create a Google My Business Account:

Go to the Google My Business website (https://www.google.com/business/) and click on the "Manage now" button. Sign in with your Google account or create a new one.

Enter Your Business Information

Fill in the necessary details about your business, such as the name, address, phone number, website, and category. Make sure to provide accurate information, as this will help people find your business correctly.

Verify Your Business

Google may need to verify that you're the owner or representative of the business. You'll have different verification options available, such as receiving a verification code by mail, phone, or email. Follow the instructions provided by Google to complete the verification process.

Optimise Your Business Profile

Once your business is verified, you can enhance your business profile to attract more customers. Add relevant information such as business hours, photos, a description, and other details that would help potential customers learn more about your business.

Manage and Monitor Your Business Profile

Google My Business allows you to manage your business information and interact with customers. You can respond to reviews, post updates, add photos, and gather insights about your business's performance.

Request Customer Reviews Encourage your satisfied customers to leave reviews on your Google My Business listing. Positive reviews can improve your business's visibility and reputation on Google Maps.

Keep Your Information Up to Date

Regularly review and update your business information on Google My Business. This includes business hours, phone number, address, and any other relevant details. Providing accurate and up-to-date information will help potential customers find you easily.

Utilise Additional Google My Business Features

Google My Business offers various features to showcase your business further. You can create posts with updates, offers, and events, set up messaging options to communicate with customers, and even enable online bookings or appointment scheduling if applicable to your business.

Related article → Finding you business online

When deciding whether to use Facebook, a website, or both for your landing page with images and content, there are a few factors to consider. Let's explore each option:

Facebook

Facebook provides a platform for creating business pages that can serve as landing pages. Here are some considerations:

Ease of use

Facebook offers user-friendly tools to create and manage pages, making it relatively easy to set up a landing page quickly.

Reach and visibility

With over 2.8 billion monthly active users, Facebook has a massive audience. Utilising Facebook can help increase your visibility and reach potential customers.

Social interaction

Facebook allows users to engage with your content through comments, likes, and shares, fostering social interactions and potentially expanding your audience.

Image and content limitations

While Facebook allows you to showcase images and content, there may be limitations on formatting, design, and customisation options. Your page may not have the same level of flexibility and control as a dedicated website.

Dedicated Website

Creating a dedicated website for your landing page provides several advantages:

Customisation and branding

A website offers greater flexibility in terms of design, layout, and branding. You have full control over the visual appearance and can tailor it to align with your brand identity.

Content organisation

Websites allow you to organise and structure your content in a way that suits your specific goals and user experience. You can create separate pages, optimise navigation, and include various sections to showcase your images and content effectively.

SEO and long-term visibility

Having a website allows you to optimise it for search engines, potentially improving its visibility in search results. This can lead to long-term organic traffic and a stronger online presence.

Independence and control: With a website, you have full ownership and control over your content, data, and user interactions.

Both

Alternatively, you can leverage the strengths of both Facebook and a website:

Facebook integration: You can create a landing page on your website and promote it through your Facebook page. This way, you can take advantage of the wide Facebook user base while maintaining the flexibility and control of your website.

Diverse audience reach: By using both platforms, you can reach different segments of your target audience. Some users may prefer interacting on Facebook, while others may prefer exploring a dedicated website.

Cross-platform promotion: You can cross-promote your Facebook page and website to drive traffic and engagement on both platforms. This approach allows for a more comprehensive online presence.

Ultimately, the choice between Facebook, a website, or both depends on your specific needs, resources, target audience, and marketing strategy.

Assess your goals, consider the pros and cons of each option, and determine which approach aligns best with your overall digital marketing strategy.

As a small business looking for an affordable and fast solution, there are a few options you can consider depending on your specific needs:

Website Creation: If you need a website, you can use website builders like Wix, Squarespace, or WordPress.com. These platforms offer affordable plans and user-friendly interfaces that allow you to create a professional website quickly.

E-commerce: If you plan to sell products online, platforms like Shopify or BigCommerce offer affordable and fast solutions for setting up an online store. They provide templates, payment processing, and inventory management tools to help you get started quickly.

Marketing: For cost-effective marketing, consider using social media platforms like Facebook, Instagram, or Twitter. They offer advertising options that allow you to reach a targeted audience within your budget. Additionally, email marketing tools like Mailchimp or Sendinblue offer affordable plans to manage your email campaigns.

Cloud-based Tools: Utilise cloud-based productivity tools like Google Workspace (formerly G Suite) or Microsoft 365 for email, document collaboration, and other essential business functions. These tools provide affordable monthly plans and can enhance productivity and collaboration among your team.

Accounting and Invoicing: Opt for cloud-based accounting software like QuickBooks Online or Xero. These platforms offer affordable plans and enable you to manage your finances, generate invoices, and track expenses effectively.

Communication: Use affordable communication tools like Slack or DialPad for internal team communication. These platforms offer free or reasonably priced plans, facilitating quick and efficient communication within your organisation.

Remember to assess your specific business requirements and compare pricing plans to choose the most suitable options for your needs.

Of course! We’d be happy to assist you with managing your website. Managing a website involves several aspects, such as content creation, design updates, troubleshooting issues, and ensuring overall functionality. Here are some general steps and guidelines to help you get started:

Content Management System (CMS): Choose a suitable CMS platform that aligns with your website's needs. Popular options include WordPress, Joomla, and Drupal. Each has its own features and learning curve, so research and select one that suits your requirements.

Hosting and Domain: Set up a reliable hosting provider that offers good uptime and customer support. Register a domain name that reflects your website's identity.

Website Design: Depending on your CMS, you can select from a wide range of free or premium themes/templates. Customise the design according to your preferences and ensure it is responsive, meaning it adapts well to different devices and screen sizes.

Content Creation: Regularly update your website with fresh and engaging content. This could include blog posts, articles, images, videos, or product listings. Ensure your content is well-structured, SEO-friendly, and targeted to your audience.

Search Engine Optimisation (SEO): Optimise your website to improve its visibility in search engine rankings. Research relevant keywords, optimise page titles and descriptions, and use appropriate meta tags. Create a sitemap and submit it to search engines for better indexing.

Security and Updates: Regularly update your CMS, themes, and plugins to safeguard against vulnerabilities. Enable strong passwords and consider using security plugins to protect your website from malware and attacks.

Analytics and Performance: Utilise tools like Google Analytics to track website traffic, user behaviour, and other key metrics. Monitor website performance, such as page load speed, and optimize accordingly to provide a smooth browsing experience.

Backup and Recovery: Regularly backup your website's files and database to ensure you can recover in case of data loss or website issues. Many hosting providers offer automatic backup options, but it's wise to have an additional backup solution.

Support and Resources: Utilise online resources, forums, and communities to find answers to specific questions or troubleshoot issues. CMS platforms usually have active user communities where you can seek guidance.

Remember, managing a website is an ongoing process. Continuously update and refine your content, monitor performance, and stay informed about the latest trends and best practices in web development. With time and practice, you'll become more comfortable managing your site efficiently.